Understanding the true nature of all customer needs reveals how you can systematically create breakthrough solutions that deliver exceptional value, and why common misconceptions lead to feature-bloated products. A fresh perspective using a tea-making analogy.
The 8 Universal Principles of Customer…
Understanding the true nature of all customer needs reveals how you can systematically create breakthrough solutions that deliver exceptional value, and why common misconceptions lead to feature-bloated products. A fresh perspective using a tea-making analogy.