Deductive Innovation — Insights for Innovating Game-Changing B2B SaaS Products
Welcome to Antti LK’s newsletter, Deductive Innovation Insights!
This newsletter is about innovating game-changing B2B and Enterprise SaaS products, and covers topics around product management, customer problem discovery and product design.
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About me
Hi, I’m Antti Latva-Koivisto, an entrepreneur and product specialist for B2B and enterprise software products. My life passion has been finding out how to best create the best possible software products for complex domains. I was convinced that neither the product process nor its result can be just a matter of opinion. There must be objectively better and worse solutions. After dedicating the past 20+ years to cracking the code, I have found some good answers to the questions that have driven my curiosity.
“Antti's work was simply outstanding, and any organization that is looking to really ‘change the game’ … would benefit from his leadership and skills.”
—a Chief Product Officer
“Special thanks to you for the design [of product X] and meticulously putting things together and making a HUGE progress from existing versions.”
—a Product Line Manager
“Antti is excellent at finding out what a customer's real needs are and how those needs connect to each other, regardless of the complexity. … [The] more complex the problem area is, the more inspired and productive Antti gets.”
—a colleague
“I like your approach of taking key use cases and thinking through them in detail before starting development. […] This is what we want. This is the kind of added value we appreciate.”
—a customer of a B2B software product
“Antti constantly challenged the rest of the product management teams by taking a step back and seeing that part of the user journey that the rest of us missed.”
—a Senior Product Manager
“Working with customers and partners directly, Antti was able to deliver both visionary and hands-on outcomes to develop software.”
—a Head of Product Management
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