Deductive Innovation — Insights for Innovating Winning B2B SaaS Products
Welcome to Antti LK’s newsletter, Deductive Innovation Insights!
This newsletter is about innovating winning B2B and Enterprise SaaS products, and covers topics around product management, customer problem discovery and product design.
Subscribe now to get full access to the newsletter and receive your FREE report “The Secrets of Gaining an Unfair Advantage for B2B SaaS Products”! The report reveals the best strategies and insights from 31 founders and product executives of B2B SaaS companies that I interviewed.
Join the B2B SaaS product leader community
Be part of a community of other leaders of B2B software products. Participate in the comments section, ask questions, share your experience, and connect with peers. Never miss a new article — get every new post directly to your email inbox.
About me
Hi, I’m Antti Latva-Koivisto, an entrepreneur and product specialist for B2B and enterprise software products. My life passion has been finding out how to best create the best possible software products for complex domains. I was convinced that neither the product process nor its result can be just a matter of opinion. There must be objectively better and worse solutions. After dedicating the past 20+ years to figuring this out, I have found some good answers to satisfy my curiosity.
Antti's work was simply outstanding, and any organization that is looking to really ‘change the game’ … would benefit from his leadership and skills.
—Chief Product Officer
Special thanks to you for the design [of product X] and meticulously putting things together and making a HUGE progress from existing versions.
—Product Line Manager
Antti is excellent at finding out what a customer's real needs are and how those needs connect to each other, regardless of the complexity. … [The] more complex the problem area is, the more inspired and productive Antti gets.
—Product Design Lead
Antti is one of the very few people that have convinced me that they really are interested in finding the true customer needs. Not the typical ones. Not the ones that customer’s top management imagines them to be.
—a customer of enterprise software
I like Antti’s approach of taking key use cases and thinking through them in detail before starting development. […] This is what we want. This is the kind of added value we appreciate.
—a customer of a B2B software product
Antti constantly challenged the rest of the product management teams by taking a step back and seeing that part of the user journey that the rest of us missed.
—Senior Product Manager
Working with customers and partners directly, Antti was able to deliver both visionary and hands-on outcomes to develop software.
—Head of Product Management
Contact Information
Connect with me:
Or send a message here:
