Deductive Discovery — Systematic Product Discovery for B2B and Enterprise SaaS Leaders
Welcome to Antti LK’s newsletter, Deductive Discovery!
This newsletter is about creating winning B2B and Enterprise SaaS products, and covers topics around product discovery, product management, and product design.
Subscribe now to get full access to the newsletter and receive your FREE report “How to Build a Lasting Competitive Advantage in B2B SaaS”! The report reveals the best strategies and insights from 31 founders and product executives of B2B SaaS companies that I interviewed.
Join the B2B SaaS product leader community
Be part of a community of other leaders of B2B software products. Participate in the comments section, ask questions, share your experience, and connect with peers. Never miss a new article — get every new post directly to your email inbox.
About me
Hi, I’m Antti Latva-Koivisto, a product discovery specialist for B2B and enterprise software products. My life passion has been finding out how to best create the best possible software products for complex domains. I was convinced that neither the product process nor its result can be just a matter of opinion. There must be objectively better and worse solutions. After dedicating the past 20+ years to figuring this out, I have found some good answers to the questions that have driven my curiosity.
Antti's work was simply outstanding, and any organization that is looking to really ‘change the game’ … would benefit from his leadership and skills.
—Chief Product Officer
The systematic discovery work Antti did was incredibly useful. We used the results to start to build our go-to-market strategy and make sure we had a credible scope for entering the market. His contribution helped inform our design, user navigation and solution architecture. Antti’s work was a real cornerstone of our progress, as it was a direct line from his discovery work into development.
—VP of Product
Antti is one of the very few people that have convinced me that they really are interested in finding the true customer needs. Not the typical ones. Not the ones that customer’s top management imagines them to be.
—a customer of enterprise software
The insights and results from Antti's product discovery and concept design work helped us find the right approach.
—Chief Product Officer
Antti's discovery skills are outstanding. He has a remarkable ability to draw out information from participants and a particular talent for distilling the ideas, picking out what’s important, and presenting the key insights. Such expertise in discovering and understanding the core problems to solve is essential for building a successful product.
—Head of Product
I warmly recommend Antti for [a product discovery] engagement, especially when the goal is to fast-track the development of your new product. He has exceptional expertise in the critical early-stage product development tasks – discovering customer needs, producing a holistic view of a complex problem space, and analysing it.
—Product Manager
Special thanks to you for the design [of product X] and meticulously putting things together and making a HUGE progress from existing versions.
—Product Line Manager
Antti is excellent at finding out what a customer's real needs are and how those needs connect to each other, regardless of the complexity. … [The] more complex the problem area is, the more inspired and productive Antti gets.
—Product Design Lead
I like Antti’s approach of taking key use cases and thinking through them in detail before starting development. This is what we want. This is the kind of added value we appreciate.
—a customer of a B2B software product
Antti constantly challenged the rest of the product management teams by taking a step back and seeing that part of the user journey that the rest of us missed.
—Senior Product Manager
Working with customers and partners directly, Antti was able to deliver both visionary and hands-on outcomes to develop software.
—Head of Product Management
Contact Information
Connect with me:
Or send a message here:
